Have you ever been confused by the extensions to graphic files? Do you think it’s a foreign language akin to ancient sumerian when someone has asked you to send an .eps or a .tif?
Well all the different graphic file formats have very distinct purposes and it’s important to ask your printer or web developer which format they need and at what resolution.
Files with extensions like .bmp, .gif and .jpg typically are used for web pages and for low resolution flyers but are not generally suitable for high resolution printing.
As a general rule of thumb your printer will likely prefer that you provide him with an .eps file for any logos that you want to incorporate into your printed piece. EPS files provide the most reliable reproduction and are universally accepted within the industry and are compatible with all page layout software.
When you have a logo designed you should receive multiple electronic copies of it in a multitude of formats. Don’t lose them. They all have a purpose and you’ll be really proud of yourself when you can access them whenever they are needed.
